PRIVACY POLICY

Last updated: 03/09/2024
Mara Watches is committed to protecting personal data and ensuring the highest level of protection in compliance with European and French regulations on data protection.

For more information on personal data protection, you can also visit the Commission Informatique et Liberté (CNIL) website at https://www.cnil.fr/.

Who is responsible for processing my personal data?
The data controller is the company that determines how and why your personal data is used. The personal data collected on the website www.mara-watches.com or through your orders by email is processed by:

Mara Watches, registered under number 952 483 634 with the RCS of Créteil, located at 44 Rue de Lorraine, 94700 Maisons-Alfort
SIREN: 952483634
SIRET: 95248363400012

Why does Mara Watches collect my personal data?
Mara Watches uses your personal data primarily for the following purposes:

• Order and customer relationship management: We need your information for order management and related services (e.g., deliveries, invoices, accounting, customer account management, discount programs, promotional codes, customer satisfaction surveys, complaints handling, after-sales service, and customer selection for surveys and product testing).

• Payment for your orders: When you pay on our sites, your payments are secure. Mara Watches does not collect your payment data, only a payment identifier. Your complete banking information is collected solely by our payment service providers, Stripe or PayPal, to ensure payment security.

• Service personalization and messages we send you: Your data allows us to improve and personalize the services we offer and the communications we send. For example, we can send personalized emails or recommend products similar to those you have purchased or viewed based on your interests.

• Site security: We collect certain browsing data to ensure the security of our services and to detect, prevent, or trace any malicious attempts or breaches of our service terms.

• Personalization of online advertising (targeted advertising): We may use data that does not directly identify you (technical identifiers or sociodemographic data) to tailor the advertising you see on our site or on our partners' sites. Your data may be cross-referenced with browsing data and other information collected through our partnerships (e.g., companies offering remarketing services, Google, etc.), and pseudonymized before use, such as your age group or gender, to create your user profile and associate it with interests for targeted advertising on behalf of partner advertisers.

• Customer insights and statistics on our site's performance: We may use data to better understand our customers or for statistical purposes to analyze site activity and improve our services. We measure audience data, including page views, site visits, visitor activity, and return frequency.

What communications am I likely to receive?

• Information and newsletters:

  • Service Emails: Following an order or as part of contract follow-up, you will receive an email allowing you to track your order or contract execution (order confirmation, delivery information, subscription expiration information, etc.). These service messages are necessary for the proper execution of the orders and services you have requested. Receiving this information is not linked to your choices for receiving newsletters and promotional offers.

  • Mara Watches Newsletters: Following the creation of your customer account and if you have given your consent, you may receive information and offers from Mara Watches by electronic communication (email, SMS, etc.). These newsletters keep you informed about Mara Watches news, products similar to those you have ordered or recently viewed, or new arrivals. We measure the open rate of our electronic communications to better tailor them to your needs.

• Postal Mail: If you have given your consent, you may receive offers and information by mail from group companies.

The processing of your personal data is justified by different legal bases depending on how we use the data. Below you will find the legal bases and retention periods applied to our main processes.
Legal bases for processing:
Among the applicable legal bases:

• Consent: You agree to the processing of your personal data through explicit consent (checkbox, click, etc.). You can withdraw this consent at any time, either by unsubscribing at the bottom of an email or in your "My Account" section.

• Legitimate interest: Mara Watches has a commercial interest in processing your data that is justified, balanced, and does not infringe on your privacy. Except in exceptional cases, you can object to processing based on legitimate interest at any time by notifying Mara Watches.

• Law: The processing of your personal data is made mandatory by a legal text.

Retention periods:
Most data (e.g., your customer account information and order history) is retained as long as you are an "active" customer and for 5 years from your last activity (e.g., data sharing within the Mara Watches group for customer insights is archived with restricted access for an additional period for limited and legally authorized reasons such as payment, warranty, disputes, etc.). After this period, they will be deleted.

Who are the recipients of my data?
The data we collect may be transmitted to service providers (subcontractors) used by Mara Watches for the performance of its services within the aforementioned purposes, for example, for managing, executing, processing, and paying for your orders, as well as for marketing operations.

Data sharing within the group:
Data concerning you may also be transmitted to other brands of the Mara Watches group (SARL Maracom) for study and customer insights purposes. To know the updated list of group entities that may receive your data, you can request it.

Data sharing with third parties within our partnerships:
Some services are offered by Mara Watches in partnership with third parties.

• For advertising targeting:
  We inform you that we may share certain non-identifying data with partners, such as customer profiles (sociodemographic data), cookies, or technical identifiers without allowing them to identify you by name: for advertising targeting on our site or third-party sites (see also the cookies and advertising targeting section).

• To improve customer insights:
  To link your different devices (computers, mobile phones, etc.) and provide a seamless experience across the devices you use. You can also set your cookie preferences to directly manage cookies related to advertising targeting from the cookies information page.

How can I express my choices about the use of my data?
We are actively working on improving our choice manager accessible in your Client Area to give you better control over your data usage.

You can withdraw your consent or object to the data uses described above at any time:

• Via the contact form: https://www.mara-watches.com/

• By mail to the address:
  44 Rue de Lorraine, 94700 Maisons-Alfort

If you proceed via the online contact form or by mail, please provide your first name, last name, email, and address, mentioning the reason for your request and/or the right you wish to exercise.

You can also manage your cookies by accessing the cookie manager located on the cookies information page.

What are my rights regarding the use of personal data?
In accordance with data protection regulations, you can exercise your rights (access, rectification, deletion, opposition, limitation, and portability, if applicable) and define the fate of your personal data "post-mortem" via the contact form https://www.mara-watches.com/ or by mail:

Mara Watches,
44 Rue de Lorraine,
94700 Maisons-Alfort

To enable us to respond quickly, please provide your first name, last name, email, address, and, if possible, your customer reference. Some requests to exercise your rights (right of access) must be accompanied by a photocopy of an ID with your signature to verify your identity and specify the address to which the response should be sent. A response will be sent to you within one month following the receipt of the request.

You also have the right to file a complaint with the Commission Nationale de l’Informatique et des Libertés (CNIL), particularly on its website www.cnil.fr. Mara Watches has a Data Protection Officer (DPO) responsible for ensuring personal data protection. You can contact Mara Watches' Data Protection Officer at contact@marawatches.com (excluding the exercise of your rights, which should mainly be through the contact form).

Is my data transferred outside the European Union?
You are informed that your data may be transferred for the purposes mentioned above to companies located in countries outside the European Union with lower data protection levels than the European Union. Before any transfer outside the European Union, Mara Watches will take all necessary measures and guarantees to secure such transfers.

What about the personal data of minors?
Mara Watches' services are not intended for minors; consequently, Mara Watches does not process data specifically related to minors. For example, we do not create marketing profiles linked to minors. It is the responsibility of parents and any person exercising parental authority to decide whether their minor child is authorized to use Mara Watches' services.

What cookies are used for advertising targeting?
We use tracking technologies, including cookies, to tailor advertising to your needs and interests on our sites or those of partners. We invite you to consult the Cookies section for detailed information on the use of cookies and other comparable technologies and to see the choices available to you.

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